MA Fashion Design Technology Womenswear
Eva Lojdova is a womenswear designer, who recently completed her Masters in Fashion Design and Technology, Womenswear at London College of Fashion. Eva is a high creative person who takes initiative to be involved in all aspects of the fashion field. She has a previous work experience in the fashion industry. She gained industry experience amongst others with Alexander McQueen. The focus of Evaâs collection was on the designing process that would experiment in the space between fashion designing and sculpting. The aim was to merge these two opposite disciplines together and to create outfits which are avant-garde but still wearable. The garments are design to challenge the notions of structure, form and drape. The final outfits appear like captivating sculptures, which should be aesthetically pleasing from different angles and create an overall harmony where the dressmaking becomes craftsmanship and wearable piece of art. The key elements of the collection are strong silhouettes, powerful colour combinations and use of high quality materials. The collection is inspired by work of Christo and Jeanne-Claude. The environmental work that the pair creates is located in populated landscapes. Their creations are mostly made of fabric which is wrapped around famous buildings, bridges or even coastlines. The idea of wrapping a firm construction with a soft fabric is conceptual but it also makes a visual statement. The draped fabric alters the meaning of the architecture and creates an immediate aesthetic impact. The fabric changes the whole feeling about the firm shapes and hides the details of the forms, revealing only essential structure. There is a relationship between contrasting materials that creates captivating visual effect. Due to the artistic approach the whole collection was produced solely by the designer, in its entirety, from start to finish. For all enquiries please contact: evalojdova@hotmail.com Hats designed by: Vesna Pesic Photography of the catwalk show: Katy Davies and Anup Kumar Pandey