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YELENA LOGUIIKO

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BA (Hons) Fashion Design Technology: Womenswear

Yelena Loguiiko’s vision of femininity and female beauty focuses on artistically emphasising characteristic elements of the body without overpowering its natural features creating a classical yet quirky look. Sensual fabrics such as wool and soft jersey form the evening- and daywear collection, with coats, jackets and accessories to match, all designed and produced with great attention to tailoring detail. Yelena’s collection draws inspiration from history, art, the cultural heritage of European nations and contemporary influences, which come together in her eclectic garments. She aims to design for customers who fully appreciate the brand goals: are instantly attracted to clothes with a distinct and individual look and refined tailoring, wish to express themselves though a strong, personal style and expect products of the highest quality. www.yelenaloguiiko.com


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