BA (Hons) Fashion Design and Development
Brand Image & Design Inspiration The brandâs ultimate target is to combine aesthetic and technology. The current conceptive fashion and interactive technique embedded garment, those most likely have prestigious technology involved, are still in the stage of bulkinesss, modernity and geometric silhouette. Technology has often been linked to Supermodern clothing, which is defined by âcontemporary urban metropolis, responding physical and psychology demands of traditional spaces where modern life take place.â (Bolton, 2002 p.7) In other words, most technological fashion products are structural and architectural inspired. However, there has yet to be a brand that merged technology with classic, flowing silhouette and femininity. The Unique Selling Point of the brand is to combine top edge technology and high-end classic ethereal style to create a new blend of conceptual contemporary fashion. This project is aiming to create a brand, which produces high-tech clothing that provides proper attention to both aesthetic and interactivity, by producing technological garments, which still contain beauty and wearability, CHlin is willing to bring conceptual creations to peopleâs life, rather than just pieces for exhibition. ------------------------------------------------------------------------------------------------ Personal Profile A passionate and skillful student with eyes of creativity and technical practicality. Having the background of majored in scientific territory during high school, and now trained creativity and aesthetic in London College of Fashion. Equipped with a wide range of IT skills from Adobe suites, including Photoshop, Illustrator, and InDesign, to Gerber Accumark and Optitex. At the same time proficient in technical skills as pattern cutting, machine sewing, digital print, and finishing for luxurious garments. Had interned at high profile brands, Preen and Temperley London as Studio Assistant. Interested in jobs that communicate design team and management department, bridging and balancing creativity and practicality. clin.jlin@googlemail.com
