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Lucy Wilkinson

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Artist Promotion

BA (Hons) Fashion Design and Development

Having chosen to leave pattern cutting out of my final year concept, the project took on a much more business based path, and I embraced the idea of a multimedia company. Whilst designing promotional concepts for artists in the music industry I designed, produced and edited a promotional video, photo shoot and website as a part of the project. The aim for the website was to not only design the layout and features but to also produce all of the content. Therefore every photo, video, blog etc was made solely for use on the LCW website by myself. A detailed business plan, cost analysis and pricing were also major parts in turning the company into a working model ready for launch.


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