BA (Hons) Cordwainers Footwear: Product Design & Development
BERBEZA " footwear with infinite possibilites" It's a modern and contemporary brand that aims to achieve differentiation from traditional footwear by creating completely new functional and fashionable customizable footwear, through simple Do-It-Yourself customization of a footwear design and style. The brandâs customizable concept is derived from the designerâs observation of the constant changing nature of things and believes that âNothing is permanent, only change isâ. Adopting the idea and implementing the concept of change into its designs, BERBEZA over arching concept is to offer functional footwear with trimmings, straps, etc that is attachable and detachable. The main feature for BERBEZA S/S 13 collection, it's to allow consumer to mix and match within the colour range as well as the detachables.Where one could recreate the look of a pair of footwear based on the likeness or preference of a particular individual with minimal effort to achieve a different look and style to suit different events, functions or occasions." New product design with a new business concept" Email : jkoo2coo@gmail.com