MA Strategic Fashion Marketing
Economics (Hons) graduate with substantial prior experience (over 8 years) in brand marketing and advertising in international markets (London, Dubai, Delhi). Returned to education to pursue my love of fashion and fashion brands through the MA Strategic Fashion Marketing programme at LCF, to learn new skills and competitively position career within the fashion industry landscape. Email: suket.parihar@gmail.com MA RESEARCH: Location-based applications for fashion brands in UK. The research delved into consumer adoption of location-based services (LBS) which automatically 'push' personalised messages to user's mobile device through the mobile app of the fashion brand - a new and recent technology service introduced to the market. Overall, research investigated the challenges and opportunities in mobile marketing for fashion brands with specific focus on location-based apps. Research conducted by formulating a unique framework and collecting data through consumer surveys and focus group interviews - at the cutting-edge of theoretical and managerial mobile marketing research.